eMarketer Inteview, Pandora's Goal: Be Ubiquitous
**Note: The majority of eMarketer content is behind a pay-wall, but select short-form articles, like the below, are shared on the website and via the eMarketer daily email.**
During this year’s Consumer Electronics Show, you would be hard pressed to find launch materials that didn’t mention connectivity with internet radio service Pandora. The streaming music provider’s senior vice president of strategic solutions, Heidi Browning Pearson, spoke with eMarketer’s Lauren McKay about Pandora’s latest listener milestones and the company’s relationships with automakers and brand advertisers.
eMarketer: What are the biggest areas of growth for Pandora?